Sat. Aug 1st, 2020

Law 40: Despise The Free Lunch

What is offered for free is dangerous — it usually involves a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt and deceit. It is also often wise to pay the full price — there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.

  • In the realm of power, everything must be judged by its cost, for everything has a price. What is offered for free or at a bargain often comes with a psychological price tag — complicated feelings of obligation, compromises with quality, the insecurity these comprises bring etc.
  • The powerful learn early to protect their most valuable resource: independence and room to maneuver.
  • Being open and flexible also teaches the value of strategic generosity.

Recognize These 4 Types And Avoid Them/Use Them:

  1. The Greedy Fish
  • They take the human side out of money. They view others solely as pawns or obstructions in their pursuit of wealth.
  1. The Bargain Demon
  • They waste time digging for bargains, worry endlessly about what they could have gotten elsewhere for a little less.
  • They might seem to only harm themselves, but their attitudes are contagious.
  1. The Sadist
  • They play vicious power games with money as a way of asserting their power.
  • They think that paying for something gives them the right to torture and abuse the seller.
  1. The Indiscriminate Giver
  • They are generous because they want to be loved and admired by all.
  • Their generosity is needy and may not have the desired effect.


  • This Law offers great opportunities for swindling and deception if you apply it from the other side. Dangling the lure of a free lunch is the con artist’s stock in trade.

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest