Sat. Mar 28th, 2020

Law 28: Enter Action With Boldness

If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honours the timid.

Keys To Power

  • We want to avoid tension and conflict and want to be liked by all. We may contemplate a bold action but we rarely bring it to life. We are terrified of the consequences, of what others might think of us.
  • We may disguise our timidity as a concern for others, a desire not to hurt or offend, but in fact we are really self-absorbed, worried about ourselves and how others perceive us.
  • Few are born bold. Even Napoleon had to cultivate the habit.
  • You must practice and develop your boldness. The best place to begin is the world of negotiation.
  • If boldness is not natural, neither is timidity. Both are acquired.


  • Boldness should never be the strategy behind all your actions. It is a tactical instrument to be used at the right time.
  • Plan and think ahead, and make the final element the bold move that will bring you success.

The above article is a summary from the book 48 Laws of Power by Robert Greene. The article is only for educational and informative purposes to explain and understand formal logic and logical fallacies. It is a great book, definitely worth a read!

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